Concepts
Why Your Blog Needs a Content Hierarchy Before It Needs a Redesign
A redesign changes how a blog looks. It rarely changes how it performs, because the real problem usually isn't the…
All Daniel Ekay's 142 posts
Concepts
Homepage vs Landing Page: What a Blog Actually Needs
A homepage and a landing page are built to do opposite jobs: one sends visitors elsewhere, the other funnels them…
Concepts
How Line Length and Font Size Interact (and Why Most Blogs Get It Wrong)
Font debates online argue about the wrong things: which typeface, which weight, whether to underline links. Two settings do more…
Concepts
What “White Space” Actually Means in Blog Design
Everyone tells new bloggers to "add more white space," but almost nobody explains what that actually means or where it…
Guides
How to Set Up Author Pages That Turn Readers Into Subscribers
The author page is usually the second-most-visited page on a blog, right after the homepage, and almost nobody treats it…
Guides
How to Design a 404 Page That Recovers Traffic Instead of Losing It
Every 404 is a reader who wanted to land on your site and hit a wall instead. Most blogs let…
Guides
How to Choose a Homepage Layout Based on What You Publish
The homepage layout is the single design decision most bloggers put the least thought into, defaulting to whatever the theme…