Most bloggers ignore their author pages entirely. WordPress auto-generates one when you sign up, and it sits there for the life of the blog: a thumbnail, three lines of bio nobody wrote on purpose, and a chronological list of posts. The few readers who click “about the author” land on a page that does nothing.
This is one of the easiest wins available to a blogger. The author page is the second-most-visited page on most blogs after the homepage. With 30 minutes of work, it can become a quiet subscriber engine. This post explains how.
Why author pages matter more than they look
Visitors click on author pages for one reason: they read a post they liked and want to know who wrote it. That’s a high-intent moment. The reader is one click away from following the blog, but they need to be invited.
The default author page is a wall of recent posts. The visitor scrolls, doesn’t see what they’re looking for, doesn’t learn who this person actually is, and bounces. That visitor was warm, and you lost them.
A good author page treats the visit as the conversion opportunity it is. Nielsen Norman Group’s research on what people want from an “About” section found that visitors consistently look for a real person and a real story here, not corporate boilerplate, which is exactly what the default WordPress author archive fails to provide.
The three things every author page needs
1. A human introduction
Not a corporate bio. Not a list of credentials. A few sentences that sound like a person talking. Who you are, what you write about, why you write about it.
The reader doesn’t need to know you have a master’s degree. They need to know you’re a real person with a real perspective.
Length: 2 to 4 sentences for the lead bio, optionally followed by 1 to 2 paragraphs of more detail. If your bio is longer than the visitor’s attention span, it’s too long.
2. Your best work, not your latest
This is the biggest fix. A new reader doesn’t care what your last post was. They care which posts they should read to get to know you.
Replace, or supplement, the chronological feed with a curated section:
- “Start here,” featuring your 3 to 5 best posts.
- “Best of,” featuring your most popular or most cherished posts by category.
- “What I’m known for,” featuring the posts that represent your point of view.
Then below that, the chronological feed can stay for readers who want to scroll. Our guide on featured posts vs pinned posts vs recent posts covers the same curation logic in more depth if you want to apply it elsewhere on the site too.
3. A way to follow you
The reader is interested. Give them the next step. Options, in order of impact:
- Email signup. Highest leverage. Email subscribers are the strongest asset a blogger has. If you haven’t started building this list yet, how to build a blog email list from zero walks through the setup.
- RSS link. Still useful for readers who use feed readers.
- Social media links. Helpful but less durable than email.
One clear call to action beats five competing ones. Tools like Kit’s Creator Profile are built around this exact principle: bio, curated content, and a single subscribe action, nothing competing for attention. If the reader has to decide between newsletter, X, Instagram, RSS, and YouTube, they’ll pick none.
Whatever the single action is, repeat it in the same words everywhere it appears on the page. Switching between “Subscribe,” “Join the list,” and “Get updates” across different sections of the same author page adds friction that a reader shouldn’t have to think through.
What to leave out
Things that don’t belong on the author page:
- A full CV. Your career history is for LinkedIn, not your blog.
- Banner ads or display ads. This is a conversion page, not an inventory placement.
- Generic stock photo of “person writing on laptop.” Use a real photo of you.
- “Hi I’m John and welcome to my blog where I write about various topics.” Generic intros bury you.
- A wall of social icons. One or two platforms you’re actually active on, max.
The “photo” question
Yes, use a real photo. The “I’m camera-shy” instinct is understandable, but the data is consistent: pages with a real photo of the author convert better than pages without. The photo doesn’t have to be professional. A clear, recent, friendly photo is enough.
If you genuinely won’t show your face, an illustration or signature graphic is the next best thing. A blank avatar is the worst option.
How this works in WordPress
WordPress generates an author archive automatically at yoursite.com/author/your-username/. The default is barebones.
To upgrade it, you have three options:
Option 1: Use your theme’s author page features
Many modern blog themes ship with custom author archive layouts. Look in your theme’s settings for “Author Layout” or “Author Page” options. Some themes let you add a custom intro section, featured posts, and email signup directly on the author archive. Aurora‘s own author page setup is covered in how to configure the author page, with four layout options to pick from depending on how much you want to feature.
Option 2: Create a manual “About” page
Build a standalone page at yoursite.com/about/ with full control over the layout. Link to it from your menu. Use this as your real author page. Leave the auto-generated author archive alone or hide it via navigation. This is a slightly different job than the archive itself; our guide on writing a blog About page that doesn’t feel like a resume covers what belongs on that page specifically.
Option 3: Use a plugin
Plugins like Simple Author Box or Co-Authors Plus can extend the default author archive. Useful for multi-author blogs.
For most single-author blogs, options 1 and 2 are stronger than 3. A standalone About page that you fully control beats a plugin-extended author archive.
What goes on a multi-author blog
If multiple people write for your blog, each author needs their own page. The structure stays the same: bio, best posts, follow, scoped to that specific author. A multi-author blog with strong individual author pages can convert more subscribers than a single-author blog, because each writer has their own following.
This is also where the theme’s author-page support matters most. If you have 10 contributors, you don’t want to hand-build 10 About pages. The theme should generate strong author archives automatically.
The “Start Here” page question
Some bloggers build a dedicated “Start Here” page that’s separate from their About page. This works well when the bio and the curated post list are long enough to feel like two different things. Smaller blogs can combine both onto one page. Either approach is fine.
How to know if your author page is working
Two metrics matter:
- Email signups attributed to the author page. If you have analytics that track signup source, this should be the second or third highest source after blog posts.
- Time on page. A good author page holds visitors for at least 30 to 60 seconds. Under 15 seconds means they bounced.
If either metric is low, the page isn’t doing its job. The most common fix is reducing what’s on the page to the three things that actually matter.
What actually makes this page work
Author pages are high-intent traffic, treated like default WordPress junk on most blogs. Replace the default with a curated page that introduces you in human terms, surfaces your best work, and invites a follow. Use a real photo. One clear call to action. Edit yearly. This single page is one of the best subscriber sources you have.
