Guides
Analytics Setup for a New Blog: What to Install and What to Track
Five metrics, checked once a month, cover more of what actually matters than most dashboards people build for themselves ever…
Guides
Sponsored Post Pricing for Bloggers: What to Charge and Why
Sponsorship money is easy to leave on the table, either by underpricing out of nerves or by accepting the first…
Guides
How to Write a Blog Post Intro That Doesn’t Lose Readers
Readers decide whether to keep going within the first few lines, which makes the intro the highest-leverage paragraph in the…
Guides
How to Write a Blog Post Conclusion Worth Reading
A conclusion is the one part of a post nearly every engaged reader sees, which makes it a strange place…
Concepts
Blog Post Length: How Long Is Right?
There is no single correct word count for a blog post, only the length a given topic actually earns once…
Guides
How to Write for Skimmers Without Losing Real Readers
Eye-tracking research puts the number most bloggers guess at in the wrong direction: skimmers read a much smaller share of…
Guides
How to Write for SEO Without Writing for Robots
Google can tell the difference between a keyword crammed in and one that belongs there naturally. The five spots that…